Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
AMS VS Seller Central Ads – The PPC Analysis
Do you know the difference between Seller Central and Vendor Central? When you look to begin selling your brand’s products on Amazon, you have a few options as to which platform you’d prefer using.
AMS VS Seller Central Ads – The PPC Analysis
Do you know the difference between Seller Central and Vendor Central? When you look to begin selling your brand’s products on Amazon, you have a few options as to which platform you’d prefer using.
How to Effectively Manage your Amazon Vendor Central Account
There’s a lot that goes into the successful maintenance of an Amazon account, even for brands on Vendor Central (VC). In fact, keeping your VC account in good health and performing at its best is a continual process. Although you’ve got Amazon handling a lot of aspects for you, like sales, shipping, pricing, customer services and even returns, this doesn’t mean there’s nothing left for you to do.
How to Effectively Manage your Amazon Vendor Central Account
There’s a lot that goes into the successful maintenance of an Amazon account, even for brands on Vendor Central (VC). In fact, keeping your VC account in good health and performing at its best is a continual process. Although you’ve got Amazon handling a lot of aspects for you, like sales, shipping, pricing, customer services and even returns, this doesn’t mean there’s nothing left for you to do.
Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)
In our last post on Lightning Deals, we discussed what they are, how to create one, and the pros and cons of doing so. Today we’ll look more closely at what you should consider before taking the leap, and why Lightning Deals are worth a test run for your products.
Are Amazon Lightning Deals for You? What to Consider Before You Jump In (Part 2)
In our last post on Lightning Deals, we discussed what they are, how to create one, and the pros and cons of doing so. Today we’ll look more closely at what you should consider before taking the leap, and why Lightning Deals are worth a test run for your products.
3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017
Amazon’s near-infinite product library is an incredible resource for buyers, but it can also make it incredibly difficult for brands to stand out from the crowd. You need to be appealing not only to potential customers but also to Amazon’s Search Rank algorithm, which are two entirely different critics.
3 Ways to Optimize your Product Listings for Amazon’s Search and Ranking Algorithm in 2017
Amazon’s near-infinite product library is an incredible resource for buyers, but it can also make it incredibly difficult for brands to stand out from the crowd. You need to be appealing not only to potential customers but also to Amazon’s Search Rank algorithm, which are two entirely different critics.
Why Your Brand’s PPC Ads Aren’t Showing on Amazon
In this week’s article, Stefan Jordev, PPC Manager at Bobsled Marketing, explains the four common situations why ad campaigns are not ranking to their full potential. He dives deep into the most common factors which may be responsible for slow performant ads.
Why Your Brand’s PPC Ads Aren’t Showing on Amazon
In this week’s article, Stefan Jordev, PPC Manager at Bobsled Marketing, explains the four common situations why ad campaigns are not ranking to their full potential. He dives deep into the most common factors which may be responsible for slow performant ads.
Tax help for non-US brands selling on Amazon from a Tax Attorney
One of the most common questions we get at Bobsled Marketing from companies located outside the US is around the tax implications of selling their products on Amazon. Companies which are established outside the US need to know whether they are required to pay US federal income tax, state income taxes, and state sales taxes. And a lot of the information out there is conflicting or confusing.
Tax help for non-US brands selling on Amazon from a Tax Attorney
One of the most common questions we get at Bobsled Marketing from companies located outside the US is around the tax implications of selling their products on Amazon. Companies which are established outside the US need to know whether they are required to pay US federal income tax, state income taxes, and state sales taxes. And a lot of the information out there is conflicting or confusing.
- « Previous
- 1
- …
- 13
- 14
- 15