Acadia In the News
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back guarantee – if the service doesn’t deliver twice its fee in revenue over the first four months, Acadia returns the…
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are now selling on Amazon. “What they want is profitable sales growth, and that is something that Amazon can offer,” said…
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services that were scarce, focus on core-values, focus on the long-term, and focus on community. It was different to what we…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only 21% of surveyed brands are content with their current allocation, with 26% lacking a consistent methodology for media spend distribution.…
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and marketing database management entity. Lift361 provides critical services like data science, audience segmentation, first party marketing database creation, marketing/media dashboards,…
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