All articles written by: Alan Carroll
Alan Carroll is the Head of Paid Media at Acadia. If you’ve spent any time in the digital ad space, you’re very familiar with the Google Performance Max (PMax) love-hate…
While it’s still extremely uncertain whether a full TikTok ban will be coming in January 2025, at least one avenue of reprieve for the platform was cut off as a…
In an article published on April 26, 2024, in ANA, Acadia’s Director of Paid Media, Alan Carroll, was quoted. Despite ongoing challenges for social media platforms, Alan highlights the continued…
Tuesday, May 23rd was the 10th Google Marketing Live conference. This year, there was one very clear message that Google wanted you to hear: Google has been planning for years…