Posts by Team Acadia
Best Amazon Promotional Tools for Sellers and Vendors
Promotions are a critical component of any marketing strategy, helping to drive product sales, attract new customers, and boost visibility of your products and brand. They are also a great tool to build sales momentum and generate reviews for new product launches. A well thought out promotions plan can have a widespread impact on your Amazon catalog, helping you to get more page views which could ultimately lead to higher conversions.
Read MoreAdding Text to Product Images Could Boost Conversions
If you’re looking for a way to boost conversions on Amazon, it might be time to consider adding text overlays to your product images. Adding this extra layer of information to some of your product images helps you compensate visually for what might be lost in the minutia of a product description.
Read MoreUnderstanding Attribution Models Gives Online Paid Advertising the Value It Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the…
Read MoreHow Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
Read MoreEverything You Need To Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions…
Read More5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
Read MoreFBA Small & Light: Is It Worth It?
The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.
Read MoreThe Updated Guide to Selling Food & Beverages on Amazon
Amazon is taking big steps forward in the world of food & beverages. Splitting the category previously named Grocery & Gourmet into three categories named Food & Beverage, Organic Products, and Chilled & Frozen Foods to help further define the types of products they will sell.
Read MoreHow long before I start seeing results on Amazon?
If you’ve already launched on Amazon and are struggling to reach your sales goals, or you haven’t launched yet and want to get started off on the right foot, Bobsled can help you reach your goals, and in less time than you might think. How much time, exactly?
Read More6 Ways To Tell if Your Resellers or Distributors are Properly Representing Your Brand on Amazon
Many brands choose to sell their own products on Amazon, but others may choose to allow resellers or distributors sell their products. Allowing another company to sell your products on Amazon opens up another stream of income for you with very little effort, but it isn’t without its potential downsides.
Read MoreCould enrolling your products in Amazon’s Subscribe & Save program help your brand sell more?
The early days of online shopping were reserved for specialty items and non-essentials, like say, books, but that’s all changed. Now shoppers are going online for everything from their weekly grocery shop to beauty products and cleaning supplies. If they need it, they can (most likely) get it.
Read More3 Things Your Business Can Do To Improve SEO Rankings
3 Things Your Business Can Do to Improve SEO Rankings Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing…
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