In our last post on Lightning Deals, we discussed what they are, how to create one, and the pros and cons of doing so. Today we’ll look more closely at what you should consider before taking the leap, and why Lightning Deals are worth a test run for your products.

Amazon’s near-infinite product library is an incredible resource for buyers, but it can also make it incredibly difficult for brands to stand out from the crowd. You need to be appealing not only to potential customers but also to Amazon’s Search Rank algorithm, which are two entirely different critics.

In this week’s article, Stefan Jordev, PPC Manager at Bobsled Marketing, explains the four common situations why ad campaigns are not ranking to their full potential. He dives deep into the most common factors which may be responsible for slow performant ads.

One of the most common questions we get at Bobsled Marketing from companies located outside the US is around the tax implications of selling their products on Amazon. Companies which are established outside the US need to know whether they are required to pay US federal income tax, state income taxes, and state sales taxes. And a lot of the information out there is conflicting or confusing.