All articles written by: Team Acadia
With the impact that technology has had on consumer behavior, digital marketing is a necessity for those who want to survive and compete in the global landscape. Perhaps this is…
Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results…
Pay-per-click (PPC) advertising is a cost-effective way to boost the online visibility of your business. With a successful PPC campaign your company’s ads will appear prominently in search engine results…
In my last post, I discussed some of the challenges I faced in implementing SEO campaigns as an in house marketer at a big company. Keeping my head in the…
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle)…
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean,…
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed…
Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to…
Amazon is currently piloting its Transparency program to solve counterfeit product and unauthorized seller issues; the program will gradually replace the current “brand gating” approach. In the near future, any item arriving in an Amazon fulfillment center without the necessary unique 26-digit Transparency program code will be considered counterfeit.