All articles written by: Paula Ersly

What KPIs Matter for Social?

By Paula Ersly / February 8, 2024
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Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would…

How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant

By Paula Ersly / May 4, 2023
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Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how…

Why Every Mid-Market Marketer Needs to be Thinking About TikTok Now

By Paula Ersly / October 4, 2022
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I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…