Scott Walldren, Author at Acadia.io

Planting the seeds: How to get your brand indexed in conversational AI results

By Scott Walldren | August 16, 2023

Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.

Guide to Google Merchant Center – An SEO Perspective

By Scott Walldren | July 20, 2023

The role of Google Merchant Center for SEO Operating an online business in today’s digital landscape demands a thorough understanding of the role played by various tools in Search Engine…

Unlocking the Power of SEO, Large Language Models (LLMs), and Knowledge Graphs

By Scott Walldren | July 6, 2023

Scott Walldren is Head of SEO at Acadia As we witness exponential breakthroughs in artificial intelligence (AI), the intricate interplay of Search Engine Optimization (SEO), Large Language Models (LLMs), and…

Understanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution

By Scott Walldren | May 18, 2023

Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation…

Navigating the Future: Key Insights from Google I/O 2023

By Scott Walldren | May 11, 2023

Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future…

What You Need to Know About Google’s March Core Update

By Scott Walldren | April 6, 2023

Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here…

How AI Can Speed Up Your Search Marketing

By Scott Walldren | March 10, 2023

Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing…

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