Amazon Account Management Archives — Page 2 of 15

The Trouble with the Reseller Model for brands selling on Amazon

By Julie Spear | January 25, 2024

In the swiftly evolving landscape of e-commerce, Amazon stands as a colossus—offering brands a platform of unmatched reach but accompanied by an array of challenges and complexities. As such, companies…

5 Myths About Amazon DSP

By Emily Ostrander | November 17, 2022

Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.

Why Amazon-Fluent Companies Outperform Peers by 16%

By Kiri Masters | August 9, 2022

Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement…

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

5 Mistakes Brands Make In Their Prime Day Prep

By Gary Hammerschlag | June 30, 2022

Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.

Here’s How Our Clients Are Getting Ready for Prime Day 2022

By Ivana Kosovac | June 23, 2022

Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.

4 Things We Know About Amazon Prime Day 2022

By Kiri Masters | June 9, 2022

Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. This article was originally published on Forbes.com as ‘What We Know About Amazon…

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

By Kiri Masters | May 26, 2022

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers.

Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform

By Ross Walker | May 19, 2022

The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.

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