Analytics
Acadia Named 2024 US Search Awards Finalist
Acadia is proud to announce that we’ve been named a finalist of the 2024 US Search Awards. Our work with SkyZone has been shortlisted for the Best Use of Search -…
Read MoreWhat to Know About Server-Side Tracking, a Solution for a Cookie-Free Future
By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled…
Read MoreUnderstanding Single-View Customer Identification Process
Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…
Read MoreHow to Save Your Historical Data From the New Google Analytics
In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…
Read MoreHow Do You Approach Data Security?
Data privacy is paramount in this day and age. Acadia handles data from millions of customers, on behalf of our clients. Most importantly, we treat all data with the same…
Read MoreAcadia Wins 2024 AdAge A-List Performance Marketing Agency of the Year
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient…
Read MoreAcadia’s Approach to Privacy Protocols
More complex data is running through the veins of the internet than ever before – in fact, more data has been generated and collected in the last two years than…
Read MoreAcademy Sports + Outdoor Taps Acadia As Its Customer Analytics AOR
We’re thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer…
Read MoreNavigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with…
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