DSP Archives — Page 2 of 2

Amazon DSP Retargeting – The First 30 Days

By Tom Crosthwaite | June 11, 2020

When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?

Amazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform

By Team Acadia | March 14, 2019

Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.

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