DSP Archives — Page 2 of 2

Amazon Marketing Cloud: How It Works And How To Use It

By Ross Walker | June 2, 2022

Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.

Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform

By Ross Walker | May 19, 2022

The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.

Amazon Sponsored Display vs DSP

By Tom Crosthwaite | July 20, 2020

In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.

Amazon DSP Retargeting – The First 30 Days

By Tom Crosthwaite | June 11, 2020

When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?

Amazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform

By Team Acadia | March 14, 2019

Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.

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