DSP Archives

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

5 Mistakes Brands Make In Their Prime Day Prep

By Gary Hammerschlag | June 30, 2022

Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.

Here’s How Our Clients Are Getting Ready for Prime Day 2022

By Ivana Kosovac | June 23, 2022

Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.

3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

By Ross Walker | June 16, 2022

Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…

Amazon Marketing Cloud: How It Works And How To Use It

By Ross Walker | June 2, 2022

Ross Walker breaks down Amazon Marketing Cloud and all the benefits it provides for your Amazon advertising strategy.

Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform

By Ross Walker | May 19, 2022

The updated Amazon DSP Guide from Bobsled’s PPC expert. Amazon DSP has seen a fair number of changes in the last two years.

Amazon Sponsored Display vs DSP

By Tom Crosthwaite | July 20, 2020

In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.

Amazon DSP Retargeting – The First 30 Days

By Tom Crosthwaite | June 11, 2020

When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?

Amazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform

By Team Acadia | March 14, 2019

Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.

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