Lift361 and ShopFluency are now part of Acadia

Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform.  This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…

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A New Beginning. Launch Day!

Today is a big day. Today, August 17th, 2021, we launch Acadia as an elite digital marketing platform that helps mid-market companies scale. Acadia has proudly brought together three incredible companies, founders, and teams via acquisition, including Techwood Digital, Nicely Built, and Imagine Media. It launches with 65 employees, servicing challenger-oriented growth clients such as…

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How To Establish Thought Leadership On Linkedin

What is thought leadership, and why should you care about it? A thought leader gives unique guidance, influences those around them, and inspires others to innovate. According to their expertise and perspective in whichever industry they are in, thought leaders are known for offering knowledge and insight, which earns them a favorable reputation for helping…

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The Single Most Important Interview Question You Can Ask

If I had only one question to ask on an interview, I would use it in order to figure out if the candidate had HUSTLE in them. I deeply believe you can teach soft skills like trust building, persuasion, and active listening. I have seen you can teach folks statistics, digital media, copywriting, finance, welding…

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Why You Should Hire For Enthusiasm

Enthusiasm will be a big asset to you in your career. —Jim Warner, Former President of Razorfish, CBS Networks. Merkle Advisor. In the services industry, enthusiasm is not a soft skill; it’s an indispensable skill and your most consistent weapon to deal with the pace of change. Jim Warner, president of Avenue A (shout out…

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Find Your Team’s Superpowers During Review Season (Not Weaknesses)

Organizations tend to emphasize the negative in employee reviews. Don’t follow that path. Great leaders realize there is more leverage in accentuating the great. Every person you lead has a superpower, some signature strength, that makes them amazing. It’s your job to figure out what that superpower is and nurture it and get optimal value…

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