In a recent article for Ad Age, Acadia's CEO, Jared Belsky, outlines why brand marketers must proactively audit their ad tech ecosystems before structural inefficiencies compromise their campaigns. Jared argues that waiting for a crisis to hit introduces a costly "dysfunction tax," whereas continuous oversight safeguards media investments and protects agency-client trust.
Key Takeaways from Jared Belsky’s Feature:
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Proactive Governance: Audits should be routine health checks to optimize performance and contracts, not punitive measures taken right before firing a vendor.
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Demanding Transparency: Brand leaders must inspect bundled tech and principal-based media buying to ensure agency incentives align strictly with client growth, rather than hidden markups.
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Mastering the "Digital Plumbing": Marketers need to stay close to operational execution, analyzing log-level data and optimizing supply chains to eliminate programmatic waste and "Made for Advertising" (MFA) sites.
Read Jared's complete checklist for evaluating your tech vendors on Ad Age.
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