Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
How To Add Products On Vendor Central Using Templates
When launching new products on Amazon, Vendors need to ensure that Amazon has all of the correct SKU info before an initial Purchase Order is placed. Failing to add the product correctly to Vendor Central may result in costly delays.
How To Add Products On Vendor Central Using Templates
When launching new products on Amazon, Vendors need to ensure that Amazon has all of the correct SKU info before an initial Purchase Order is placed. Failing to add the product correctly to Vendor Central may result in costly delays.
Amazon Sponsored Display vs DSP
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Amazon Sponsored Display vs DSP
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Amazon Brand Registry FAQ
Brand registry on Amazon is a murky topic. Every brand wants more control of their products on the marketplace, but few know how to properly leverage the tools at their disposal!
Amazon Brand Registry FAQ
Brand registry on Amazon is a murky topic. Every brand wants more control of their products on the marketplace, but few know how to properly leverage the tools at their disposal!
Amazon Suppressed Listing Troubleshooting Guide
Are you complying with Amazon’s standards when creating product detail pages? Low quality or missing information may cause your listings to become suppressed – a purgatory state between active and suspended.
Amazon Suppressed Listing Troubleshooting Guide
Are you complying with Amazon’s standards when creating product detail pages? Low quality or missing information may cause your listings to become suppressed – a purgatory state between active and suspended.
How To Calculate Customer Lifetime Value On Amazon
Calculating Customer Lifetime Value (CLV) across all sales channels allows you to identify opportunities & challenges for your brand, but Amazon does a good job hiding customer details & order information.
How To Calculate Customer Lifetime Value On Amazon
Calculating Customer Lifetime Value (CLV) across all sales channels allows you to identify opportunities & challenges for your brand, but Amazon does a good job hiding customer details & order information.
Which Amazon Promotions Work Best?
Running bloated and costly promotions on Amazon will inevitably end up hurting your profit margins.
Which Amazon Promotions Work Best?
Running bloated and costly promotions on Amazon will inevitably end up hurting your profit margins.
Amazon DSP Retargeting – The First 30 Days
When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?
Amazon DSP Retargeting – The First 30 Days
When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?
Amazon Livestream Overview For Brands
Amazon Live allows you to broadcast directly to millions of Amazon shoppers, helping them better understand your brand and product line in a highly saturated market.
Amazon Livestream Overview For Brands
Amazon Live allows you to broadcast directly to millions of Amazon shoppers, helping them better understand your brand and product line in a highly saturated market.
Using Google Search Advertising To Boost Amazon Sales
We had a chat with Danica Petrovic, Bobsled PPC Specialist, about the specifics of creating Google Search Advertising PPC campaigns that will deliver Google traffic to your Amazon listings.
Using Google Search Advertising To Boost Amazon Sales
We had a chat with Danica Petrovic, Bobsled PPC Specialist, about the specifics of creating Google Search Advertising PPC campaigns that will deliver Google traffic to your Amazon listings.