Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
COVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
COVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
Amazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Amazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Grocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Grocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Getting Specific: Picking The Right Product Category On Amazon
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
Getting Specific: Picking The Right Product Category On Amazon
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
Everything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)
Perhaps the least sexy part of working with Amazon, product labeling is often overlooked as an afterthought. But how, why, and where you label your products can have a profound impact on your supply chain. Not bad for a little black and white sticker.
Everything You’ve Wanted to Know About Amazon Product Labels (But Were Afraid to Ask)
Perhaps the least sexy part of working with Amazon, product labeling is often overlooked as an afterthought. But how, why, and where you label your products can have a profound impact on your supply chain. Not bad for a little black and white sticker.
Amazon Backend Keywords Can Boost Product Discoverability on Amazon
Having a strong optimized listing that is indexed for all the relevant keywords will help a product to show up in the Amazon search results. Backend keywords are one of four main places where we can put keywords so they are indexed by Amazon’s algorithm. If we fill out these backend keywords fields correctly, we will spread the number of keywords that are indexed for our product. Having more indexed keywords provides a better chance for the product to be shown for different search terms that are related to the product
Amazon Backend Keywords Can Boost Product Discoverability on Amazon
Having a strong optimized listing that is indexed for all the relevant keywords will help a product to show up in the Amazon search results. Backend keywords are one of four main places where we can put keywords so they are indexed by Amazon’s algorithm. If we fill out these backend keywords fields correctly, we will spread the number of keywords that are indexed for our product. Having more indexed keywords provides a better chance for the product to be shown for different search terms that are related to the product
Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
Amazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.
Amazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.