Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
Turkey 5 Amazon Performance Recap
Now that the dust has settled, it’s time to review results of the Turkey 5 (T5) shopping event that commenced on Thanksgiving, picked up serious steam on Black Friday and Small Business Saturday, before concluding on Cyber Monday.
Turkey 5 Amazon Performance Recap
Now that the dust has settled, it’s time to review results of the Turkey 5 (T5) shopping event that commenced on Thanksgiving, picked up serious steam on Black Friday and Small Business Saturday, before concluding on Cyber Monday.
Go Big From Home – A Breakdown of Amazon Global & FBA Export
Amazon Global and FBA Export can help brands expand internationally on Amazon. But before jumping in, there are a lot of factors to consider.
Go Big From Home – A Breakdown of Amazon Global & FBA Export
Amazon Global and FBA Export can help brands expand internationally on Amazon. But before jumping in, there are a lot of factors to consider.
Amazon Vendor Central Tutorial [Part 5 – Integration, Settings, Payments & Support]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our Integration, Settings, Payments & Support breakdown below.
Amazon Vendor Central Tutorial [Part 5 – Integration, Settings, Payments & Support]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our Integration, Settings, Payments & Support breakdown below.
Amazon Vendor Central Tutorial [Part 4 – Analytics & Reports]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our breakdown of Analytics and Reports below. Next week we’ll be releasing the final installment on Payments & Settings.
Amazon Vendor Central Tutorial [Part 4 – Analytics & Reports]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our breakdown of Analytics and Reports below. Next week we’ll be releasing the final installment on Payments & Settings.
Amazon Vendor Central Tutorial [Part 2 – Items]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. There’s a lot to cover, so we’ve broken our analysis into installments. Last week, we discussed Orders. Find our Items breakdown below.
Amazon Vendor Central Tutorial [Part 2 – Items]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. There’s a lot to cover, so we’ve broken our analysis into installments. Last week, we discussed Orders. Find our Items breakdown below.
Prime Day Recap & Q4 Predictions
Want some additional context about your Prime Day 2020 performance? The Bobsled project team has shared some highlights, as well as how they’re approaching the rest of Q4.
Prime Day Recap & Q4 Predictions
Want some additional context about your Prime Day 2020 performance? The Bobsled project team has shared some highlights, as well as how they’re approaching the rest of Q4.
Amazon OTT – Democratizing Video Advertising
OTT ads are video ads delivered over an internet connection with a streaming device. The non-skippable ads on OTT are created and managed through Amazon’s Demand Side Platform (DSP).
Amazon OTT – Democratizing Video Advertising
OTT ads are video ads delivered over an internet connection with a streaming device. The non-skippable ads on OTT are created and managed through Amazon’s Demand Side Platform (DSP).
Top Marketing Strategies to Sell Books on Amazon
There are some similarities between books and physical products – I’ll explain the differences and similarities when it comes to getting reviews and advertising on Amazon. And finally, I’ll share what has worked for me.
Top Marketing Strategies to Sell Books on Amazon
There are some similarities between books and physical products – I’ll explain the differences and similarities when it comes to getting reviews and advertising on Amazon. And finally, I’ll share what has worked for me.
How Should Luxury Brands Approach Amazon?
Many luxury brand representatives are still confused about how to approach the marketplace. In today’s article, we’ve compiled 7 things all luxury brand decision-makers need to be aware of.
How Should Luxury Brands Approach Amazon?
Many luxury brand representatives are still confused about how to approach the marketplace. In today’s article, we’ve compiled 7 things all luxury brand decision-makers need to be aware of.