Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
Use Amazon DSP To Grow Offline Whole Foods Revenue
The Amazon Demand-Side Platform (DSP) has many applications. In a recent post, we explained how Amazon DSP can be used to direct shoppers to DTC websites.
Use Amazon DSP To Grow Offline Whole Foods Revenue
The Amazon Demand-Side Platform (DSP) has many applications. In a recent post, we explained how Amazon DSP can be used to direct shoppers to DTC websites.
Amazon Posts Now Appearing Within Storefronts On Desktop
In this article, we’ve broken down the exact utility of Posts, what the latest update suggests for the future of the program, and how brands should be thinking about Instagram-esque content within the context of the Amazon marketplace.
Amazon Posts Now Appearing Within Storefronts On Desktop
In this article, we’ve broken down the exact utility of Posts, what the latest update suggests for the future of the program, and how brands should be thinking about Instagram-esque content within the context of the Amazon marketplace.
Top 10 Articles For Amazon Seller Mastery
Many use our blog as a knowledge base for everything related to selling on Amazon. On the blog today, we’ve compiled ten of our most popular articles and bundled them all together in a single place.
Top 10 Articles For Amazon Seller Mastery
Many use our blog as a knowledge base for everything related to selling on Amazon. On the blog today, we’ve compiled ten of our most popular articles and bundled them all together in a single place.
Father’s Day 2021 – Amazon Prep Guide
This year Father’s Day will take place on Sunday, June 20, 2021. Father’s Day (FD) orders would have started trickling in since the beginning of the year, but they’re about to start ramping up in a dramatic way.
Father’s Day 2021 – Amazon Prep Guide
This year Father’s Day will take place on Sunday, June 20, 2021. Father’s Day (FD) orders would have started trickling in since the beginning of the year, but they’re about to start ramping up in a dramatic way.
How Long Will It Take for My Advertising Optimization Efforts to Work?
Constantly improving your paid strategy is a big part of how brands stay ahead on Amazon. But how much time should you give ad strategies to take effect? And when is the right time to make changes?
How Long Will It Take for My Advertising Optimization Efforts to Work?
Constantly improving your paid strategy is a big part of how brands stay ahead on Amazon. But how much time should you give ad strategies to take effect? And when is the right time to make changes?
Amazon Manage Your Customer Engagement Tool – A Sneak Peek Of The Beta Program
Many parts of the Amazon ecosystem have become aggressively pay-to-play. Each month brands need to invest more marketing dollars into the channel in order to keep up with the competition.
Amazon Manage Your Customer Engagement Tool – A Sneak Peek Of The Beta Program
Many parts of the Amazon ecosystem have become aggressively pay-to-play. Each month brands need to invest more marketing dollars into the channel in order to keep up with the competition.
Amazon, Walmart & Instacart – Platform Advertising Comparison
Confused about the fundamental advertising differences between Amazon, Walmart, and Instacart? Don’t stress, we’ve broken down how the platforms differ. Read on to get up to speed!
Amazon, Walmart & Instacart – Platform Advertising Comparison
Confused about the fundamental advertising differences between Amazon, Walmart, and Instacart? Don’t stress, we’ve broken down how the platforms differ. Read on to get up to speed!
Amazon Rolls Out Creative Asset Library Within A+ Content Builder
You can use the tool to find all of the images you used in previous A+ content, regardless of the product, making it easier and quicker to access than having to locate it on your computer.
Amazon Rolls Out Creative Asset Library Within A+ Content Builder
You can use the tool to find all of the images you used in previous A+ content, regardless of the product, making it easier and quicker to access than having to locate it on your computer.
Amazon Account Audit: How To Do Quarterly Reviews
Clients have absolutely adored our 90-day performance and strategy reports. We draw attention to the wins and losses from the prior quarter and map out exactly how we intend to drive growth in the future.
Amazon Account Audit: How To Do Quarterly Reviews
Clients have absolutely adored our 90-day performance and strategy reports. We draw attention to the wins and losses from the prior quarter and map out exactly how we intend to drive growth in the future.