Posts Tagged ‘Techwood’
What Is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering…
Read MoreQuick Fixes To Win at Page Experience
Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by…
Read MoreWhat Is Passage Ranking?
Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible,…
Read MoreHow To Prepare Your Business and Marketing Efforts To Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave…
Read MoreWhat To Expect From Google in 2021
With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t…
Read More3 Common Reasons Why You Have a Failing SEO Strategy
Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners…
Read MoreGoogle Expands Support for Black Business Owners
On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative…
Read MoreBefore You Open Your Business Back Up Make These Changes in Google My Business
There have been a lot of changes in the way that almost all companies, both large and small, do business. Normal methods of operating have taken a big hit and…
Read MoreCreating a Back to Work SEO Strategy
How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy.…
Read MoreImproving Your CTR Through SEO
On your SEO journey, you’re bound to run into several confusing scenarios. For example: Your website finally made it to the front page! Finally, after months of keyword research, UX…
Read MoreOur Guide to Local SEO
As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take…
Read MoreSEO Is Dead! Fact or Fiction?
If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion…
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