Acadia In the News
Acadia was featured in an April 8th AdWeek article on our acquisition of Amazon-focused ecommerce consultancy Crush. You can read more about the acquisition and Acadia’s growth journey by clicking here. Read the Original Piece
Target’s ad business had a good year, but can it become a retail media powerhouse? Acadia’s Director of Retail Media, Ross Walker, was featured in a March 17th DIGIDAY article about this topic. You can read his full quote and the entire article here. Read the Original Piece
Acadia is proud to announce that CEO and Co-Founder Jared Belsky has been named AdAge’s 2025 Agency Executive of the Year. This is the 2nd consecutive year Acadia has been recognized on the A-List. In 2024, Acadia was named Performance Marketing Agency of the Year. You can read more about Jared’s recognition and all the 2025 A-List winners here. Jared shared his thoughts on the A-List award in a Mar 10, 2025 LinkedIn post:
Acadia CEO Jared Belsky was featured in an AdWeek news article published on the 6th of February, 2025. Jared announced that by 2026, retail media will drive 50% of Acadia’s revenue, doubling from 25% last year. This ambitious milestone reflects Acadia’s commitment to leading the evolution of retail media beyond traditional ad channels. As a part of this strategic goal, Jared also announced that Patrick Petriello will be joining Acadia as the new Director of…
Acadia is proud to announce that we have been named #16 in Ad Age’s Best Places to Work list for 2025. The annual list, curated by Ad Age, spotlights 50 advertising. marketing and digital companies that excel in fostering a positive workplace culture, providing exceptional benefits and prioritizing employee development. This national accolade from Ad Age, a global media brand publisher, reaffirms Acadia’s commitment to a human-centered approach in both its work and workplace. Fueled…
Acadia’s Head of Social and Partner, Margot Dukes Eddy, was featured in a January 20th DIGIDAY article offering actionable insights to marketers navigating TikTok’s uncertainty. You can read her full quote and the entire article here. Read the Original Piece
We’re excited to announce that Acadia has been named as a finalist in two categories for the 2025 WorkLife Awards! This recognition is a testament to the hard work everyone at Acadia puts in on a daily basis. Our priority KPI for the agency has always been voluntary turnover rate. At 9% for 2024, we’re far below the industry average of nearly 50%. The flexibility of remote work and the daily recognition we’re able to…
Acadia’s Head of Social and Partner, Margot Dukes Eddy, was featured in a January 15th AdWeek article on the impending TikTok ban in the US. You can read her full quote and the entire article here.
To friends, colleagues, clients, and my mom (!) who are very worried about the TikTok ban – I owe it to you to send out a POV and to share how we’re advising clients at Acadia. So here it is: The Short Version We are not advising clients to move away from TikTok at the moment and do not advise sacrificing the billions of users who are very much engaged. We are advising clients to…
Acadia CEO Jared Belsky was quoted in a new Ad Age article published on January 6th, 2024. In “72 ad execs predict 2025 marketing trends-and what they want for the industry’s future” Jared shares his perspective on how we can rethink the modern agency. “Brands get fed up on transparency issues and finally say “enough!” 2025 finally becomes the year where clients rally for a collective “Brand Bill of Rights” which ensures zero mark-ups, zero…
Acadia CEO Jared Belsky was featured in the Dec 12, 2024 episode of the How Leaders Lead podcast with David Novak. Jared spoke with David, the former CEO and Co-Founder of YUM! Brands about what it means to be a leader and his growth from a Fanta brand manager to CEO of Acadia. Here is a short clip from the episode: View this post on Instagram A post shared by How Leaders Lead (@howleaderslead) Watch…
Acadia CEO Jared Belsky was featured on the AdExchanger Talks podcast published on December 10th, 2024. In “The Crusade Against Principal-Based Buying” Jared dives into the challenges and complexities of the agency-client relationship, calling for greater transparency and trust in the advertising industry. He shares his insights on topics like principal-based media buying, the pitfalls of opaque trading desk practices, and the need for agencies to act as fiduciaries for their clients’ budgets. Tune in…