Acadia In the News
Amazon Wants Shoppers to Post Influencer-Style Content
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in…
Amazon Wants Shoppers to Post Influencer-Style Content
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in…
Acadia Launches Dedicated CHEWY.com Unit
The expansion of Acadia’s marketplace practice with a Chewy.com unit was covered by LBBOnline on 23 Oct 2023. Acadia responds to the retail media boom by launching a dedicated unit for Chewy.com. Julie Spear, partner and head of retail marketplace Services at Acadia, highlights the broader scope beyond Amazon, emphasizing Acadia’s expertise in pet-centric strategies:…
Acadia Launches Dedicated CHEWY.com Unit
The expansion of Acadia’s marketplace practice with a Chewy.com unit was covered by LBBOnline on 23 Oct 2023. Acadia responds to the retail media boom by launching a dedicated unit for Chewy.com. Julie Spear, partner and head of retail marketplace Services at Acadia, highlights the broader scope beyond Amazon, emphasizing Acadia’s expertise in pet-centric strategies:…
How to Run an Effective Analysis on Your Customer Base
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its 2023 State of Marketing Report, the organization found that only 42% could cite their customers’ demographics, while only 45% knew their customers’ interests and hobbies…
How to Run an Effective Analysis on Your Customer Base
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its 2023 State of Marketing Report, the organization found that only 42% could cite their customers’ demographics, while only 45% knew their customers’ interests and hobbies…
LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration of pseudonymized and known data to enhance measurement and personalize advertising without extensive data movement: “The ability to utilize LiveRamp’s technology without leaving our cloud…
LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration of pseudonymized and known data to enhance measurement and personalize advertising without extensive data movement: “The ability to utilize LiveRamp’s technology without leaving our cloud…
1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable…
1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable…
Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights. On the heels of Amazon’s announcement that it will be…
Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights. On the heels of Amazon’s announcement that it will be…
Acadia Earns ‘Best Place to Work’ Honors
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha,…
Acadia Earns ‘Best Place to Work’ Honors
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha,…
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values…
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values…
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…