Posts by Team Acadia
How To Utilize an SEO Competitor Analysis
The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks,…
Read MoreHow To Optimize Your Google Product Feed for Organic Listing
History of Google Shopping Realizing that many of the searches on Google had shopping intent, Google created Google Shopping in 2002, formerly known as Google Products Search and Froogle, to…
Read MoreLast Non Direct Click Is Only the First Step: Examining Attribution Modeling for Full Funnel Campaign Analysis
Given the volatility of the last month’s COVID crisis and its tumultuous positive/negative effect on different industries, many companies are now looking at their digital campaigns with renewed vigor. Whether…
Read MoreEcommerce Opportunities for Small Business – Google Makes It FREE To Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling…
Read MoreThe Lowdown on UTM Tracking
See where your customers are coming from First thing’s first, what are we even talking about when we say “UTM”? UTM stands for Urchin Tracking Method and it’s a simple…
Read MoreWhy You Should Sunset Inactive Email Subscribers
Low email campaign engagement rates got you down? With a little bit of legwork, you can turn that frown upside down – try adding a Sunset Flow to your automation…
Read MorePractice List Hygiene for Improved Email Performance
Yes, email list hygiene is a real thing! Cleaning your list on a regular basis is a great way to maintain healthy engagement with your customer base and reduce list-unsubscribe…
Read More4 Customer Friction Points and How To Overcome Them
The future of retail is all about eliminating friction for the shopper. Consumers want to shop across channels, but they want each experience to be seamless and efficient. In order…
Read MoreSix Things You Should Consider Before You Buy Data
Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy…
Read MoreHow To Keep Your Email Campaigns Out of the Spam Folder
If you ever get an email stating that you’re being sued because your website isn’t ADA compliant, first thing’s first, do not freak out! The internet is a hotbed for…
Read More5 Steps To Make Sure Your Website Is ADA Compliant
If you ever get an email stating that you’re being sued because your website isn’t ADA compliant, first thing’s first, do not freak out! The internet is a hotbed for…
Read MoreBid Management 201: All Amazon Sponsored Products Sections That Require Bid Management
Whether you have an in-house team or you are outsourcing your Amazon paid campaigns management to an agency, bid management probably gets included in your reports frequently. It is an ongoing daily/weekly process that is consistent and needed from the minute your sponsored campaign is launched.
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