Posts by Ross Walker
Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
🎧 On the go? Listen to this case study in audio format. In our space, a lot of the conversations lean toward full-funnel strategies or upper-funnel tactics. While these topics…
Read MoreThe Full-Funnel Impact of Streaming TV: A Case Study From a Major Beauty Brand
🎧 On the go? Listen to this case study in audio format. What does full-funnel advertising mean to you? With so many conflicting perspectives from e-commerce professionals, you could think…
Read MoreNew Amazon Marketing Cloud Capabilities
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about…
Read MoreSome advertisers are doubling their Amazon spends at the expense of Meta and Google. Here’s what’s driving the change.
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta.…
Read MoreWhat is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes
It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has…
Read MoreAmazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…
Read MoreWhy Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…
Read MoreRetail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…
Read MoreWhat Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence…
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