Posts by Ross Walker
New Amazon Marketing Cloud Capabilities
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about…
Read MoreSome advertisers are doubling their Amazon spends at the expense of Meta and Google. Here’s what’s driving the change.
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta.…
Read MoreWhat is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes
It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has…
Read MoreAmazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…
Read MoreWhy Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…
Read MoreRetail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…
Read MoreWhat Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence…
Read MoreWhy you can’t just scale up your ad spend
One of the most common misunderstandings I hear as a paid media manager centers on scaling up ad spend. Brands often come to me wanting to double or triple their…
Read More1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs
If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…
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