All articles written by: Tom Crosthwaite
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Calculating Customer Lifetime Value (CLV) across all sales channels allows you to identify opportunities & challenges for your brand, but Amazon does a good job hiding customer details & order information.
When a potential customer is finally ready to make a purchase, are you confident that your brand will be front of mind?
Amazon Live allows you to broadcast directly to millions of Amazon shoppers, helping them better understand your brand and product line in a highly saturated market.
We had a chat with Danica Petrovic, Bobsled PPC Specialist, about the specifics of creating Google Search Advertising PPC campaigns that will deliver Google traffic to your Amazon listings.
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!