All articles written by: Tom Crosthwaite
Amazon prides itself on delivering exactly what shoppers are looking for at any given time. The A9 search algorithm that underpins the Amazon marketplace is designed to be highly intuitive in relation to customer search and browse patterns. It places a huge emphasis on specificity, especially in relation to product classification.
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.
Amazon have updated their policy around parent/child listing variations, which will affect how reviews appear for certain parent products with multiple child variations, and how products with variations will rank in search results.
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