Acadia in the News
How to Run an Effective Analysis on Your Customer Base
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its…
Read MoreLiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration…
Read More1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium…
Read MoreWhy Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools…
Read MoreAcadia Earns ‘Best Place to Work’ Honors
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100…
Read MoreIs The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The…
Read MoreRetail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In…
Read MoreJared Belsky, CEO of Acadia, Named One of Atlanta’s Most Admired CEOs for 2023
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in…
Read MoreAcadia’s Co-Founder and CEO, Jared Belsky, Honored in Campaign’s ’40 Over 40′ Class of 2023
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers…
Read MoreSmaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via…
Read MoreRetail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker…
Read MoreAmazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console…
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