Retail Media
How AMC Audiences Will Boost Your ROAS and Efficiency
We also published a podcast episode about this topic. Listen here! Since its debut at Unboxed last October, the AMC audience integration into Sponsored Ads has gained a lot of…
Read MoreThe Amazon DSP Playbook: Advanced Tactics for Maximum Growth
✍️ About the Author: Pat Petriello is the Director of Retail Marketplace Strategy at Acadia and a Thought Leader in the eCommerce space. – – – Much has changed in the…
Read MoreA Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
This article was initially published in January 2024. Since then we noted a few important advertising advancements for Kroger. Here’s what you should know: 1) Kroger Has Keywords NowExpandKroger has…
Read MoreDigiday: Companies Seem Determined To Make Everything A Retail Media Network
Jared Belsky, Acadia’s CEO & Co-Founder, was featured in a Digiday on July 12th titled, “Companies seem determined to make everything a retail media network. How did we get here?”…
Read MoreWhy Retailers Shouldn’t Charge Brands for Media Analytics
https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works, and full service digital marketing now means having a point of view on retail media measurement, not…
Read More2024 Amazon Seller Logistics Programs Overview
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail…
Read MoreAgency vs Software: What’s the best solution to manage your brand’s Amazon and Retail Marketplace channels?
In the ever-evolving world of digital retail, brands face a daunting choice when seeking support for their Amazon and other retail marketplace operations: should they partner with an agency or…
Read MoreAs retail media grows, more agencies are implementing their own ways to guide clients
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the…
Read MoreNew Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a…
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