Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
Retail Media: A New Budget Allocation Model
Which channels are worth it? What channels will end up being a waste of time? What should be funded first?
Retail Media: A New Budget Allocation Model
Which channels are worth it? What channels will end up being a waste of time? What should be funded first?
3 Key Amazon Vendor Central Reports
3 Vendor Central Reports that will Uncover the Issues Holding Your Amazon Sales Back.
3 Key Amazon Vendor Central Reports
3 Vendor Central Reports that will Uncover the Issues Holding Your Amazon Sales Back.
How Amazon MYCE works – What does it really do?
Manage Your Customer Engagement: a new email marketing tool for Amazon sellers.
How Amazon MYCE works – What does it really do?
Manage Your Customer Engagement: a new email marketing tool for Amazon sellers.
7 Ways to Get More Amazon Reviews in 2022
Amazon Reviews have always been a critical factor in leveraging success and building a bigger client base online.
7 Ways to Get More Amazon Reviews in 2022
Amazon Reviews have always been a critical factor in leveraging success and building a bigger client base online.
So Your Amazon VM Disappeared – Now What?
In one of the most recent podcast episodes, Bobsled’s Olivera Bojovic spoke with Kiri Masters about these particular obstacles that more and more brands are facing on Vendor Central.
So Your Amazon VM Disappeared – Now What?
In one of the most recent podcast episodes, Bobsled’s Olivera Bojovic spoke with Kiri Masters about these particular obstacles that more and more brands are facing on Vendor Central.
How Brands are Leveraging TikTok to Sell More on Amazon
At Bobsled, we have seen amazing results over the last couple of years from brands that have started experimenting with TikTok to sell more on Amazon.
How Brands are Leveraging TikTok to Sell More on Amazon
At Bobsled, we have seen amazing results over the last couple of years from brands that have started experimenting with TikTok to sell more on Amazon.
Amazon FBA Fees – Changes in 2022
Bobsled Marketing’s expert, Zlatana Pejovic, covers the changes in FBA Fees in 2022. Free FBA Fees calculator included.
Amazon FBA Fees – Changes in 2022
Bobsled Marketing’s expert, Zlatana Pejovic, covers the changes in FBA Fees in 2022. Free FBA Fees calculator included.
The Amazon Maturity Matrix: introducing a new research report
On January 27, Bobsled Marketing is releasing a new proprietary research report called The Amazon Maturity Matrix.
The Amazon Maturity Matrix: introducing a new research report
On January 27, Bobsled Marketing is releasing a new proprietary research report called The Amazon Maturity Matrix.
7 Critical Challenges for Omnichannel Brands in 2022 – Webinar Recap
In late October, Bobsled CEO Kiri Masters introduced brands and prospective Amazon sellers to key priorities for the new year with “7 Critical Challenges for Omnichannel Brands in 2022”.
7 Critical Challenges for Omnichannel Brands in 2022 – Webinar Recap
In late October, Bobsled CEO Kiri Masters introduced brands and prospective Amazon sellers to key priorities for the new year with “7 Critical Challenges for Omnichannel Brands in 2022”.