Posts by Kiri Masters
Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much…
Read MoreFit For Purpose: Next-gen DSP metrics that measure what matter
If you want to get the most out of Amazon DSP, then you need to start exploring beyond standard metrics such as impressions and ROAS. While these metrics are easy to pull from dashboards and compare to similar metrics on other platforms, there are significant limits on what these metrics can actually teach you about how DSP is really performing.
Fit For Purpose reveals 23 new next-generation metrics for Amazon DSP. Based on our retail media team’s deep experience with Amazon DSP, we have identified metrics that are tailored for each stage of the purchase journey, brand objective, and market position. These include 10 new metrics developed by Acadia that we believe should be a staple of every brand’s DSP dashboard.
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement…
Read More4 Things We Know About Amazon Prime Day 2022
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. This article was originally published on Forbes.com as ‘What We Know About Amazon…
Read More22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers.
Read MoreWalmart Marketplace Partner Network Announcement
Bobsled Marketing is now one of the official Agency Solution Providers of the Walmart Marketplace.
Read MoreThe Amazon Maturity Matrix: introducing a new research report
On January 27, Bobsled Marketing is releasing a new proprietary research report called The Amazon Maturity Matrix.
Read MoreThe Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers
A test for Amazon sellers that benchmarks your brands Amazon potential, free self-assessment tool created by Bobsled Marketing
Read MoreThe Full Guide to Selling Grocery & Gourmet Foods on Amazon
More and more consumers are looking online for household purchases, rather than battling the stores. Research firm Statista estimates that sales of food and beverage items on Amazon will go from $8.69bn in 2016, to $23.26bn in 2021.
Read More