Posts by Seth Hirsch
Understanding Single-View Customer Identification Process
Who are you when you’re shopping online? What about in person? Brands and retailers would love to know, but it’s not up to the customer to declare themselves whenever they’re…
Read MoreHow to Save Your Historical Data From the New Google Analytics
In July of last year, Google began sunsetting the legacy version of Google Analytics, commonly known as Universal Analytics (UA). In its place was the fully revamped Google Analytics 4…
Read MoreLiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating…
Read MoreNavigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with…
Read MoreHow to Run an Effective Analysis on Your Customer Base
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its…
Read MoreLiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration…
Read MoreHow to Punch Above Your Weight by Investing in Data and Analytics
Sally Kazin and Seth Hirsch are lead analytics at Acadia. Being a mid-market brand in a market dominated by big players can feel defeating. How do you fight back against…
Read MoreHow to Build an Effective Customer Data Platform (CDP)
Customer Data Platforms are having a moment. As privacy changes from Apple and Google continue to shake up the digital ad industry, many brands are asking themselves: What can we…
Read MoreWhat Is a CDP? Intro to Customer Data Platforms
Many brands I speak to rely on gut instinct to figure out who their customers are and how they discover products. But it doesn’t have to be this way. These…
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