DSP Archives — Acadia.io

What is the “Incrementality” of Amazon DSP? Two different approaches, two vastly different outcomes

By Ross Walker | February 1, 2024

It makes me feel old to say that Amazon’s DSP (demand side platform) has been around for over 10 years now. As the platform matures over the years, Amazon has…

How “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience

By Kiri Masters | September 14, 2023

Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic”…

In the Doldrums? How to Push Ahead with Amazon DSP Advertising

By Eva Tomic | June 29, 2023

Eva Tomic is a Retail Media Manager. Sales slogs can happen to any brand. Even if you’re clocking steady revenue day in and day out on Amazon, it can feel…

5 Myths About Amazon DSP

By Emily Ostrander | November 17, 2022

Emily Ostrander, PPC Manager at Bobsled (Acadia?), shares 5 myths about Amazon DSP and why she thinks they’re wrong – why you should invest in DSP, how it works, who can benefit from it, and more.

I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong

By Juan Munoz | September 15, 2022

Bobsled’s PPC Specialist Juan Munoz shares why he changed his opinion on Sponsored Display Ads and how to use it best to increase your brand’s sales.

Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?

By Damiano Ciarrocchi | July 7, 2022

How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert

5 Mistakes Brands Make In Their Prime Day Prep

By Gary Hammerschlag | June 30, 2022

Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.

Here’s How Our Clients Are Getting Ready for Prime Day 2022

By Ivana Kosovac | June 23, 2022

Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.

3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

By Ross Walker | June 16, 2022

Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…

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