Social Media
Brands Going Viral: Mastering Holiday Humor for Marketing Success
You see brands go viral every April Fool’s Day. There are cynics out there that will announce every year, “Please, get off my feed; don’t do it. This whole year…
Read MoreWhat KPIs Matter for Social?
Imagine under every one of your brand’s Instagrams, it showed like count, comments – and the number of products sold directly from the post. Tracking ROI on every campaign would…
Read More2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been…
Read MoreHow to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win…
Read MoreGoogle Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and…
Read MoreHow AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…
Read MoreHow Brands are Leveraging TikTok to Sell More on Amazon
At Bobsled, we have seen amazing results over the last couple of years from brands that have started experimenting with TikTok to sell more on Amazon.
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