Walmart
Why Retailers Shouldn’t Charge Brands for Media Analytics
https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to…
Read MoreHow selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its…
Read MoreWalmart’s Content Quality Score: Why ‘Copy and Paste’ Is a Waste!
Attribution now includes “Shelving” Logan Nielsen is a Retail Marketplaces Account Manager at Acadia. Walmart has recently made changes to how the Content Quality Score (CQS) is calculated. That means…
Read MoreWalmart.com Review Syndication – What Are the Options?
Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his…
Read More22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers.
Read MoreRetail Media: A New Budget Allocation Model
Which channels are worth it? What channels will end up being a waste of time? What should be funded first?
Read MoreWalmart Marketplace Partner Network Announcement
Bobsled Marketing is now one of the official Agency Solution Providers of the Walmart Marketplace.
Read MoreNavigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)
Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape.
Read MoreAmazon, Walmart & Instacart – Platform Advertising Comparison
Confused about the fundamental advertising differences between Amazon, Walmart, and Instacart? Don’t stress, we’ve broken down how the platforms differ. Read on to get up to speed!
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