A New Beginning. Launch Day!

Today is a big day. Today, August 17th, 2021, we launch Acadia as an elite digital marketing platform that helps mid-market companies scale. Acadia has proudly brought together three incredible companies, founders, and teams via acquisition, including Techwood Digital, Nicely Built, and Imagine Media. It launches with 65 employees, servicing challenger-oriented growth clients such as…

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How To Leverage Facebook Groups for Your Brand

If you have a Facebook account, it’s more than likely that you are already a Facebook group member, and if not, you know someone who is. Research has shown that 1.8 billion people use Facebook Groups every month (via Search Engine Journal). Considering how many people use this feature, it might be in your best…

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How To Grow Your YouTube Audience

Is there a better way to learn how to take advantage of a platform than right from the source’s mouth? YouTube recently released a video featuring Rachel Alves that gives five tips on how to grow your YouTube audience as a small channel. Rachel Alves is currently a Product Manager for Recommendations at YouTube, which…

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How Augmented Reality Is Changing the Game

As the use of the Internet and social media become more and more prominent in everyday life, companies are searching for new ways to reach their customers. Online shopping has taken the world by storm- people can now receive almost any item without having to step foot outside of their residences. Now even fitting rooms…

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What Is Google Analytics GA4 and How Should You Prepare for the Change?

Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows: “Google Analytics 4 (formerly known as…

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Quick Fixes To Win at Page Experience

Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…

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What Is Passage Ranking?

Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible, ensuring that queries are answered by only the best pages with the most relevant content. Google’s algorithm ranks sites to determine which ones are most…

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How To Establish Thought Leadership On LinkedIn

What is thought leadership, and why should you care about it? A thought leader gives unique guidance, influences those around them, and inspires others to innovate. According to their expertise and perspective in whichever industry they are in, thought leaders are known for offering knowledge and insight, which earns them a favorable reputation for helping…

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The Single Most Important Interview Question You Can Ask

If I had only one question to ask on an interview, I would use it in order to figure out if the candidate had HUSTLE in them. I deeply believe you can teach soft skills like trust building, persuasion, and active listening. I have seen you can teach folks statistics, digital media, copywriting, finance, welding…

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