Acadia In the News
Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…
Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…
Lift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…
Lift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…
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