Acadia In the News
Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this one: “Holding companies have been a little behind on retail media and marketplace adoption,” Belsky said, even though “that’s how every chapter in digital has gone for the last 30 years. The old companies were slow [into] search. They bought their way into search. They…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in attracting social feed users to Amazon’s shopping app without a formal incentive for user-generated content on Inspire. Read the full…
The expansion of Acadia’s marketplace practice with a Chewy.com unit was covered by LBBOnline on 23 Oct 2023. Acadia responds to the retail media boom by launching a dedicated unit for Chewy.com. Julie Spear, partner and head of retail marketplace Services at Acadia, highlights the broader scope beyond Amazon, emphasizing Acadia’s expertise in pet-centric strategies: “We are constantly adding new retail networks to our specialized offering and Chewy has a one-of-a-kind audience that is important…
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its 2023 State of Marketing Report, the organization found that only 42% could cite their customers’ demographics, while only 45% knew their customers’ interests and hobbies and only 41% knew their shopping and content habits. Moreover, 50% admitted they’re missing key data on target audiences. The…
Seth Hirsch, Head of Analytics and Partner at Acadia, is quoted in Business Wire on October 10, 2023. Seth Hirsch discussed LiveRamp’s groundbreaking identity resolution across major clouds, enabling seamless integration of pseudonymized and known data to enhance measurement and personalize advertising without extensive data movement: “The ability to utilize LiveRamp’s technology without leaving our cloud environment is an incredible benefit, as we look to our future on Snowflake, LiveRamp will give us the tools to…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable from account to account and from representative to representative. It’s just like a black box, which makes it really difficult…
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights. On the heels of Amazon’s announcement that it will be bringing ads to Prime Video, more and more platforms are positioning themselves as full-funnel platforms. Chasing the advertising dollars of…
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha, Nebraska-based Quantum Workplace surveyed its workers to find those organizations where employees are the most engaged. Surveyed employees were asked about benefits,…
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values in agency-client relationships. Belsky also suggests live problem-solving sessions to gauge agency capabilities and stresses the importance of clear communication…
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that pace may be slowing, experts say. For example, of the 56 retail media launches since 2011, 31, or 55%, took…
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market leaders, and principals who consistently exemplify innovation, deliver exceptional financial performance, display an unwavering commitment to workplace quality and diversity,…
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.