Posts by Team Acadia
Acadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients…
Read MoreSome DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read More40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Read MoreRetail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left…
Read MoreRetail Media: A New Budget Allocation Model
Which channels are worth it? What channels will end up being a waste of time? What should be funded first?
Read MoreSo Your Amazon VM Disappeared – Now What?
In one of the most recent podcast episodes, Bobsled’s Olivera Bojovic spoke with Kiri Masters about these particular obstacles that more and more brands are facing on Vendor Central.
Read MoreInstacart Strategy for Brands in 2022
Bobsled advertising expert Matteo Bizon’s insights on the fundamental aspects of marketing and selling your products on Instacart in 2022.
Read More7 Critical Challenges for Omnichannel Brands in 2022 – Webinar Recap
In late October, Bobsled CEO Kiri Masters introduced brands and prospective Amazon sellers to key priorities for the new year with “7 Critical Challenges for Omnichannel Brands in 2022”.
Read MoreLift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce…
Read MoreMost Useful Tools and Software for Amazon Sellers
The right marketing software can set any brand up for success. Choosing the perfect program to help sellers with PPC and non-PPC marketing campaigns is imperative for substantial growth. With so many new Amazon FBA toolkits for sellers entering the market each week, it’s getting harder to choose the best one.
Read MoreAmazon Vs. DTC Vs. Retail Stores: Tipping the Balance in Beauty
The beauty industry is one of the fastest-growing – and fastest-changing – industries in the world. Brands that are looking to nurture major success with the sale of health products and cosmetics should consider the platform that is continuously favored by the world’s shoppers.
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