Retail Media Archives

Digiday: Companies Seem Determined To Make Everything A Retail Media Network

By Team Acadia | July 15, 2024

Jared Belsky, Acadia’s CEO & Co-Founder, was featured in a Digiday on July 12th titled, “Companies seem determined to make everything a retail media network. How did we get here?”…

Why Retailers Shouldn’t Charge Brands for Media Analytics

By Ross Walker and Damiano Ciarrocchi | April 17, 2024

https://acadia.io/wp-content/uploads/2024/04/Damiano-and-Ross-Hot-take.mp4 Amazon has inspired an entire industry to rethink the way it works. Its closest competitors, including Walmart, Target and Kroger, have borrowed from the Amazon playbook in order to…

2024 Amazon Seller Logistics Programs Overview

By Julie Spear | March 20, 2024

On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail…

Agency vs Software: What’s the best solution to manage your brand’s Amazon and Retail Marketplace channels?

By Julie Spear | February 21, 2024

In the ever-evolving world of digital retail, brands face a daunting choice when seeking support for their Amazon and other retail marketplace operations: should they partner with an agency or…

A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

By Damiano Ciarrocchi | January 11, 2024

As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are…

As retail media grows, more agencies are implementing their own ways to guide clients

By Jared Belsky | January 2, 2024

Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the…

New Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?

By Armin Alispahic | December 21, 2023

Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a…

Acadia’s Top 5 Retail Blogs of 2023 Revealing Strategic Insights, Reviews, and Amazon Excellence

By Team Acadia | December 7, 2023

In today’s blog, we share the top 5 retail insights of 2023, spotlighting the most impactful articles that resonated with our audience. From scaling ad spend strategies by Ross Walker…

1P Data, Minimum Ad Spend: Answering Your Amazon Marketing Cloud FAQs

By Ross Walker | January 25, 2023

If you use Amazon DSP for advertising, then Amazon Marketing Cloud (AMC) is one of the most important tools you might be overlooking. AMC can help you answer key questions…

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