Amazon Full Channel Management
Acadia focuses on 4 key areas to ensure marketplace success with our Amazon channel management service
Paid Advertising
Clarify your Amazon advertising strategy and support customer acquisition goals with Amazon PPC, Amazon DSP and more. We blend art and science to develop an advertising strategy based on your sales and profitability goals.
Our team is an Amazon Advertising Verified Partner, with extensive experience with performance advertising campaign set-up and optimization (Sponsored Products, Sponsored Brands, and Sponsored Display).
We have our own seat on the Amazon Demand Side Platform (DSP) and can leverage this sophisticated programmatic advertising solution to attract ‘top of funnel’ shoppers.
Finally we can bring all the pieces together and analyze how your entire advertising funnel is performing, using Amazon Marketing Cloud (AMC). We can leverage this powerful insights tool for more detailed reporting and analysis, regular performance reporting, quarterly strategic reviews and forecasts.
Organic Marketing
There are 600+ million products on the Amazon marketplace alone. This means Amazon shoppers can afford to be picky. If your products aren’t ranking and converting effectively, generating traction is going to be an uphill battle. Acadia supports product visibility through: Organic Share of Voice monitoring, brand storefront development & optimization, video upload, strategic product promotion planning, SEO optimization (A9 algorithm), product display page optimization, A+ and A+ premium content development, organic ranking improvement.
Brand Protection
If you don’t make Amazon a priority, you are letting other parties determine how your brand is being represented on the platform. This oversight can result in customer disappointment and untold damage to the integrity of your brand.
Defend your Amazon presence and help you achieve brand integrity. Our scope here includes Buy Box monitoring, reporting & action plans, On-Amazon brand image protection, product review monitoring & management, counterfeit product monitoring and escalations.
Operational Excellence
Effectively navigate operational requirements and improve channel profitability with our extensive Amazon inventory management experience.
Amazon boasts 100,000,000+ Prime members worldwide. Brands can tap into this network to both acquire new customers, and increase the loyalty of existing shoppers. The challenge is navigating Amazon’s numerous operational hurdles and maintaining profitability. Acadia’s Amazon operations management services include daily Performance & Account Health reviews, Inventory Planning & Management, maximizing in-stock levels & sales velocity, Chargebacks & Shortages Management, Annual vendor negotiations support, and more.
What Happens Next?
It all starts with a discovery call to determine fit and then we create a strategic plan. If you like our ideas, we get to work executing them and meet with you quarterly to ensure the strategy is aligned with your changing business and the changing landscape.
Set up a FREE consultation now to determine if Acadia is the right fit.
Blending art and science
We use Amazon’s native reporting tools as a foundation. But we also partner with a best-in-class analytics package, unlocking a whole new level of reporting and insights that guide our growth strategy for each client.
This analytics suite allows us to perform sophisticated analysis like:
- Benchmarking your brand within the competitive landscape
- Organic trends of keywords
- Longer range of data tracking than what’s available natively within Amazon
- Paid & organic share of voice
- Share of sponsorship by category and sub-category>
Amazon platforms and markets served
We provide done-for-you Amazon Seller Central (3P) and Vendor Central (1P) channel management for:
USA
Canada
Mexico
UK
Europe (France, Germany, Italy, Spain)
Australia
Resources
The Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers
A test for Amazon sellers that benchmarks your brands Amazon potential, free self-assessment tool created by Bobsled Marketing
The Amazon Savviness Score: The 4-minute Self-assessment Tool For Sellers
A test for Amazon sellers that benchmarks your brands Amazon potential, free self-assessment tool created by Bobsled Marketing
Most Useful Tools and Software for Amazon Sellers
The right marketing software can set any brand up for success. Choosing the perfect program to help sellers with PPC and non-PPC marketing campaigns is imperative for substantial growth. With so many new Amazon FBA toolkits for sellers entering the market each week, it’s getting harder to choose the best one.
Most Useful Tools and Software for Amazon Sellers
The right marketing software can set any brand up for success. Choosing the perfect program to help sellers with PPC and non-PPC marketing campaigns is imperative for substantial growth. With so many new Amazon FBA toolkits for sellers entering the market each week, it’s getting harder to choose the best one.
Amazon Vs. DTC Vs. Retail Stores: Tipping the Balance in Beauty
The beauty industry is one of the fastest-growing – and fastest-changing – industries in the world. Brands that are looking to nurture major success with the sale of health products and cosmetics should consider the platform that is continuously favored by the world’s shoppers.
Amazon Vs. DTC Vs. Retail Stores: Tipping the Balance in Beauty
The beauty industry is one of the fastest-growing – and fastest-changing – industries in the world. Brands that are looking to nurture major success with the sale of health products and cosmetics should consider the platform that is continuously favored by the world’s shoppers.
Amazon Keyword Bidding Strategy – 7 Tips & Tricks
Every ad campaign is unique, and it may be necessary to implement different strategies depending on which phase of the campaign is being pushed. A general understanding of keywords and why you need them can help you determine which approach to take at any given time.
Amazon Keyword Bidding Strategy – 7 Tips & Tricks
Every ad campaign is unique, and it may be necessary to implement different strategies depending on which phase of the campaign is being pushed. A general understanding of keywords and why you need them can help you determine which approach to take at any given time.
8 Amazon Q4 Predictions For Late 2021
Q4 is without question the most hectic quarter, and brands are on tenterhooks as they look to prepare for an unpredictable season. The time to plan for Q4 is now, and Bobsled’s experts have identified 8 predictions that will help you win big through to the end of the year.
8 Amazon Q4 Predictions For Late 2021
Q4 is without question the most hectic quarter, and brands are on tenterhooks as they look to prepare for an unpredictable season. The time to plan for Q4 is now, and Bobsled’s experts have identified 8 predictions that will help you win big through to the end of the year.
Amazon Q4 Inventory Planning Guide
Making a watertight Q4 Amazon inventory management plan is an absolute necessity. Bobsled’s Nikhil Chothani has talked you through this process below.
Amazon Q4 Inventory Planning Guide
Making a watertight Q4 Amazon inventory management plan is an absolute necessity. Bobsled’s Nikhil Chothani has talked you through this process below.
Navigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)
Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape.
Navigating DTC Alongside Online Marketplaces (Amazon, Walmart, Instacart)
Navigating the relationship between DTC and online marketplaces is a difficult undertaking, but with the right approach, you carve out a successful path in today’s fragmented omnichannel retail landscape.
Amazon Brand Referral Program – How It Works
Brands looking for success and longevity on the Amazon marketplace need to get serious about obtaining qualified external shoppers. And with the new Brand Referral Program, Amazon is making this type of traffic acquisition method more cost-effective.
Amazon Brand Referral Program – How It Works
Brands looking for success and longevity on the Amazon marketplace need to get serious about obtaining qualified external shoppers. And with the new Brand Referral Program, Amazon is making this type of traffic acquisition method more cost-effective.
The 4 Profitability Drivers Across the Digital Shelf
Profitability! Undoubtedly one of the biggest issues for those selling their products online. The proliferation of omnichannel shopping has further complicated matters, and brands are struggling to figure out how to turn a profit across each channel.
The 4 Profitability Drivers Across the Digital Shelf
Profitability! Undoubtedly one of the biggest issues for those selling their products online. The proliferation of omnichannel shopping has further complicated matters, and brands are struggling to figure out how to turn a profit across each channel.