Posts by Kiri Masters
Kiri Masters is Sold on the Retail Media Space for the Long Haul
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from mediavillage.com. Kiri will be speaking at the ANA Media Conference. She was recently recognized…
Read MoreRETHINK Retail Recognizes Acadia’s Kiri Masters as one of the Top Retail Experts of 2024!
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail…
Read MoreAmazon Briefing: The case for and against selling through 1P
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing…
Read MoreAmazon Wants Shoppers to Post Influencer-Style Content
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it.…
Read MoreHow selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its…
Read MoreAmazon Prime Big Deal Days – 2023 Recap
2023 was the 2nd Prime event that Amazon has hosted in the fall, in addition to a summertime Prime Day event – Prime Big Deal Days. This week – like…
Read More1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium…
Read MoreAligning Sales and Marketing Orgs to Prepare for an Ecomm Future
This is a summary of an interview from the Ecommerce Braintrust podcast. Kiri Masters, Acadia’s head of retail strategy, speaks with Ben Galvin, Vice President of Sales, National Accounts at…
Read MoreHow “Non-endemic” Brands Can Tap Into Amazon’s DSP Advertising Platform to Reach a Highly Targeted Audience
Amazon DSP advertising… it’s not just for brands who sell physical items on Amazon.com. If you watched Thursday Night Football last year, you would have noticed all kinds of “non-endemic”…
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