Acadia In the News
Acadia is excited to announce that Acadia won an Audience Honor in Consumer Brand at the 16th annual Shorty Awards for our campaign with Orkin for Bug Week! The Audience Honor is awarded to a campaign in each category that had the highest number of public votes. This is the 2nd year that Acadia has won a Shorty Award. In 2022 Acadia won for our campaign with Vella Bioscience for our #StopFakingIt campaign. “Orkin is…
Acadia Partner and Head of Analytics Seth Hirch was recently featured on Snowflake’s #DataCloudNow. Seth spoke about how at Acadia, we are passionate that Snowflake is game-changing technology on which our clients can build their data foundation. The data-sharing capabilities have transformed what it means for us to partner with our clients and build a real-time source of truth for all their marketing needs. You can watch the full video below:
In an article published on April 26, 2024, in ANA, Acadia’s Director of Paid Media, Alan Carroll, was quoted. Despite ongoing challenges for social media platforms, Alan highlights the continued importance of Meta for ad conversion rates, with Carroll noting that Meta’s extensive data gives it an edge. Despite concerns over misinformation and other issues, he highlights Meta’s cost-effectiveness and AI-powered targeting as key factors driving advertisers’ continued investment. “Meta is still the gorilla in…
The Acadia team was in NYC on April 24th to accept the AdAge A-List Performance Marketing Agency of the Year award! Acadia accepted this award on behalf of all of the Acadians and our clients who have helped make Acadia what it is today. Acadia CEO Jared Belsky accepted the award with the following message: “Greatest Partners Ever. Lowest Turnover Ever Most supportive spouses Ever I finally run to work on Mondays… …and am proud…
We are proud to announce that Acadia and two of our clients are nominated for 16th Annual Shorty awards. Orkin from Bug Week to Beyond (Category: Consumer Brand) Acadia helped Orkin by rebranding it as a relevant choice for young homeowners through a strategic approach on TikTok. They brought bugs into pop culture with Bug Week, engaging over 6.8 million views. By building a community of fans and making their expertise accessible and fun, Orkin…
March 27, 2024 – Acadia has been named agency of record for Primo Water following a competitive pitch through a formal RFP process. Acadia will handle a wide range of integrated digital media services including paid media, CRO, and analytics. The assignment also calls for Acadia to build strategic brand platforms to balance Primo’s multiple brands, its direct sales operations, and distribution through large reseller stores such as Costco and its growing distribution to such…
In an article published March 12, 2024 in Business Insider, Acadia’s Retail Media Team Lead, Ross Walker, was quoted on how Amazon’s advertising-tech disruption challenges industry giants Google and Meta. Ross highlighted Amazon’s growing advertising-tech ambitions and their impact on competitors like Google and Meta. He noted that Amazon is now effectively using its data to attract advertisers, offering advanced ad tools and knowledgeable sales representatives to help advertisers grow brand awareness. Walker emphasized that…
Acadia is proud to announce that we’ve been named 2024 AdAge A-List Performance Marketing AOY. You can read more about this award recognition from AdAge. Acadia in the inaugural recipient of AdAge A-List Performance Marketing AOY. This brand new award from AdAge highlights agencies who take holistic and unique approach to what performance marketing can be. Learn more about how Acadia is helping brands with their performance marketing through Paid Media, Retail Media, Analytics, Social…
Acadia is proud to announce that once again we have been named a Google Premier Partner for 2024. Acadia first reached Premier Partner status in 2023. This partner status means Acadia is in the top 3% of all companies participating in the Google Partner program and is considered a Google Ads expert to clients and the industry. To become a top 3% performer Acadia was measured on the following factors by Google: Existing client growth:…
Acadia is very proud to announce that Julie Spear, Partner, Head of Retail Marketplace Services, has been named as an honoree in the 2024 Campaign US class of Inspiring Women. Julie was honored in the Making Media Matter category. You can read more about the entire class of 2024 here on Campaign US. “I love this industry for its dynamism – nothing stands still for long!” said Julie Spear. “But even more for the smart…
In an article published Feb 1, 2024 in Modern Retail, Acadia’s CEO Jared Belsky and Carly Tietzer, European Wax Center’s VP of Marketing, talks about the benefits of consolidating efforts within a single agency and how brands need to free their budgets from “Retail Island.” You can read highlights from the article below. Digital marketing agency Acadia is now focusing on pitching itself as an agency of record for bigger brands, rather than a boutique…
Acadia is proud to announce that we have been named Media Agency of Record for European Wax Center (EWC). This scope includes all work related to Retail Media, Search, Paid Media and Analytics. “By bringing all the different channel and budgeting silos now into one place, we can ensure that for our client that not just the first dollar, but also the last dollar finds its way to the most effective opportunity.” says Jared Belsky,…