Acadia In the News
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big enough [for Amazon],” he said. Those companies, he explained, are considered “smaller vendors.” As such, “[Amazon] will likely squeeze you.”…
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the pandemic – making it more expensive for advertisers to target people. Acadia said that Walmart CPCs grew about 2% year-over-year…
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated. For the average advertiser, this will be very interesting for the fact that there is less friction with DSP. It…
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. As a result, the win may be the biggest affirmation of Belsky’s pitch to date, which includes leveraging the chain’s…
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be super crucial in the next couple of years with cookies going away,” said Alan Carroll, director of paid media at…
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories. Acadia aims to leverage Yi’s expertise to enhance its influencer marketing offering and combine it with its data, commerce, and…
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend (ROAS) and impressions, as highlighted in Acadia’s “Fit for Purpose” report. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, emphasizes the underutilization of Amazon’s rich shopper data and suggests exploring 23 key metrics aligned with specific business objectives. As brands increasingly allocate advertising dollars…
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to leave any money on the table,” said Julie Spear, head of marketplace services at Acadia. “So [with] the brands that we work with, this is something that we’re looking at. Anytime we have a vendor client we’re digging into this immediately to make sure no…
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of all the decisions that need to be made, there are a lot of them.” Kiri Masters, Head of Retail Strategy…
Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing efforts, including the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a must. Read the full article: “How AI Can Speed Up Your Search Marketing” in MediaPost, published March 9, 2023
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most are set up to fail. Marketers can’t afford to wait anywhere near that long to get Amazon and retail media…
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok is disrupting search in “TikTok is making search a bigger focus, but marketers, agency execs say it’s early days” published…