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Amazon Big Deal Day 2024: The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Amazon Big Deal Day 2024: The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 2
This is part 2 of an ongoing series Guide to B2B SEO. Building Buyer Personas and Mapping the Sales Cycle to the SEO Customer Journey A successful B2B SEO strategy is rooted in understanding your audience and how they progress through the customer journey. This involves building detailed buyer personas and mapping their experience across…
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 2
This is part 2 of an ongoing series Guide to B2B SEO. Building Buyer Personas and Mapping the Sales Cycle to the SEO Customer Journey A successful B2B SEO strategy is rooted in understanding your audience and how they progress through the customer journey. This involves building detailed buyer personas and mapping their experience across…
What’s a Google Business Profile, and Why Brands Need to Use It
Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for customers. To make the most of the store fleet, however, the digital footprint for every location has to be carefully maintained. That’s where the store’s…
What’s a Google Business Profile, and Why Brands Need to Use It
Retail is, at its core, a local industry. While we may spend time, effort and plenty of dollars perfecting brand websites, storefronts serve nearby communities and are essential touchpoints for customers. To make the most of the store fleet, however, the digital footprint for every location has to be carefully maintained. That’s where the store’s…
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 1
This is part 1 of an ongoing series Guide to B2B SEO. Introduction to B2B SEO B2B SEO is a strategic process focused on driving organic traffic, generating leads, and fostering growth by optimizing your content to connect with key decision-makers in business and industry. Unlike B2C SEO, which targets a broad consumer audience, B2B…
Guide to B2B SEO: Strategies for Driving Traffic, Leads, and Growth – Part 1
This is part 1 of an ongoing series Guide to B2B SEO. Introduction to B2B SEO B2B SEO is a strategic process focused on driving organic traffic, generating leads, and fostering growth by optimizing your content to connect with key decision-makers in business and industry. Unlike B2C SEO, which targets a broad consumer audience, B2B…
Amazon is Terminating Vendor Agreements During Peak Season: What It Means For Brands
Amazon recently surprised a number of Vendors, letting them know that they would be terminating their agreements in the middle of peak season. While this feels sudden given the notice period and time of year, this isn’t necessarily surprising. The writing has been on the wall for years that Amazon is deprioritizing vendor relationships in…
Amazon is Terminating Vendor Agreements During Peak Season: What It Means For Brands
Amazon recently surprised a number of Vendors, letting them know that they would be terminating their agreements in the middle of peak season. While this feels sudden given the notice period and time of year, this isn’t necessarily surprising. The writing has been on the wall for years that Amazon is deprioritizing vendor relationships in…
Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend, making Reddit content increasingly prominent in search results. For brands and an SEO agency like ours, this development presents both opportunities and challenges that require…
Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend, making Reddit content increasingly prominent in search results. For brands and an SEO agency like ours, this development presents both opportunities and challenges that require…
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
How SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the case. If you’re paying for your presence to be prioritized in Google or Amazon search, you risk discounting the efforts that have gone into making…
How SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the case. If you’re paying for your presence to be prioritized in Google or Amazon search, you risk discounting the efforts that have gone into making…
Keyword Restriction on Amazon: What to Do When Your Listing is Removed
Imagine this scenario. You wake up one morning to find that Amazon has taken down half a dozen of your product listings. They don’t tell you why. For now, all you know is that your listing has been removed. You contact Amazon trying to figure out exactly what happened. They tell you your product is restricted.
Keyword Restriction on Amazon: What to Do When Your Listing is Removed
Imagine this scenario. You wake up one morning to find that Amazon has taken down half a dozen of your product listings. They don’t tell you why. For now, all you know is that your listing has been removed. You contact Amazon trying to figure out exactly what happened. They tell you your product is restricted.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.