Resources
and Research

Dive deep into the dynamic discussion led by industry experts Kiri Masters, Head of Retail Marketplace Strategy at Acadia, and Umer Paracha, Director of eCommerce & Growth at Lansinoh. Explore the pivotal question: “Will You Prioritize Growth or Profitability?” as they navigate the delicate balance in retail media. Meet the Speakers: Discover Lansinoh’s evolution over the past decade, navigating the delicate balance between profitability and growth amidst changing market dynamics. Uncover the challenges faced by…

Explore insights from Acadia’s 9 retail media & marketplaces experts. Dive into topics like Amazon Marketing Cloud, Instacart advertising, AI-driven personalization, off-site ads, and the evolving landscape of retail operations. Stay ahead in 2024 with expert perspectives and predictions. What you’ll read in our guide: Amazon Marketing Cloud: Uncover customer journey data for precise advertising strategies. Instacart Advertising: Explore innovations in the popular grocery delivery marketplace. AI in Shopping Experience: Personalize shopping journeys with AI…

Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.

For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create and deploy this content. Brands also don’t often know what is possible from a creative standpoint and it’s difficult to estimate a reliable ROI on investing in content improvements. This slide deck was originally shared by Acadia’s Head of Retail Strategy, Kiri Masters, in a…

Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were no brand “stores” and the only self-serve ads were Sponsored Product ads. Those times have changed, and brands are creating immersive experiences for their customers on Amazon.  Amazon is not just a distribution channel, it’s a marketing channel too.  Our Amazon Premium Content Swipe File…

Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and audiences being driven by marketing and b) the profitability of channels and campaigns. Brands know they need to rely on a mix of marketing channels. But without strategic measurement, they don’t have a sense of how well each channel is working. How many leads is…

How Amazon is pay-to-play for brands, why that matters, and what to do to win

We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.

This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”

How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.

In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations

A Research Report by Bobsled Marketing

Operating a successful Amazon sales channel is challenging. Operating requirements, new advertising tactics, customer demands, and competitive pressures all move at a breakneck speed. Sometimes it feels like achieving your Amazon targets is outside of your control.

But what if we told you that many of the success factors actually originate inside your own company? That the most critical drivers of success are often internal, and therefore within your control?

We call this the Amazon Maturity Matrix, a framework that helps brands to measure where they are on their Amazon journey, from the inside out.