Posts Tagged ‘Featured’
Acadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…
Read MorePPC 2022 in review
Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms have become less detailed in their ad-reporting metrics, thanks to the end of third-party cookies and Apple’s privacy-focused iOS updates. Now, brands that want to…
Read More3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect case study by scrolling on TikTok so long that the app itself triggered a warning asking me if I might like to stop scrolling and…
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we have…
Read MoreAdAge Names Acadia a Small Agency of the Year
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…
Read More3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales
Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place on July 12 and 13 this year! It’s important for brands to start thinking about the best advertising strategies that will bring customers in now.…
Read More4 Things We Know About Amazon Prime Day 2022
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. This article was originally published on Forbes.com as ‘What We Know About Amazon Prime Day So Far’. It has been reproduced here with permission. Prime Day is a highly anticipated shopping event each year – not just for consumers…
Read More