Acadia Acquires CRO Agency SplitTesting.com

Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…

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PPC 2022 in review

Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms have become less detailed in their ad-reporting metrics, thanks to the end of third-party cookies and Apple’s privacy-focused iOS updates. Now, brands that want to…

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3 Business Questions You Can Answer with Amazon Marketing Cloud

For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating highly specific insights on paths to purchase, conversion rates, and more. But on the Amazon side of their business, they receive only aggregated reports and…

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12 Tips to Boost Your Black Friday/Cyber Monday Sales

Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.

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AdAge Names Acadia a Small Agency of the Year

Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…

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3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales

Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place on July 12 and 13 this year! It’s important for brands to start thinking about the best advertising strategies that will bring customers in now.…

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