Posts Tagged ‘Featured’
Acadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients…
Read MorePPC 2022 in review
Why 2023 will be the year of diversified ad spending In 2022, cracks started to appear in Facebook’s and Google’s online advertising duopoly. Over the past 12 months, both platforms…
Read More3 Business Questions You Can Answer with Amazon Marketing Cloud
For years, we have heard from brand owners who want more detailed information about how their ads are performing on Amazon. On their DTC sites, they are used to generating…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreWhy Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect…
Read MoreWhy Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement…
Read MoreAdAge Names Acadia a Small Agency of the Year
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean…
Read More3 Ways To Use Amazon DSP Advertising To Boost Prime Day Sales
Ross Walker is a Senior PPC Manager at Bobsled Marketing. With Prime Day less than a month away, in fact, it was just announced that Prime Day will take place…
Read More4 Things We Know About Amazon Prime Day 2022
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. This article was originally published on Forbes.com as ‘What We Know About Amazon…
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