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Prepare for Prime Day 2025: Operational, Promotional, and Organic Tactics

Joanna Otto and Predrag Vetnic | April 30, 2025
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AI Overviews as the New Discovery Vector: Positioning Your Brand in Generative Search Results

Scott Walldren | April 24, 2025
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How to Optimize for Rufus and AI-Driven Search

Julian Galindo and Predrag Vetnic | April 16, 2025
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A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing

Damiano Ciarrocchi | April 10, 2025
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The Retail Roundup: You Complete Me

Julie Spear | April 2, 2025
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Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel

Ross Walker | March 20, 2025
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The Retail Roundup: Slap a Plus on It

Jordan Ripley | March 6, 2025
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The Full-Funnel Impact of Streaming TV: A Case Study From a Major Beauty Brand

Ross Walker | February 26, 2025
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Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work

Danilo de Castro Alvares | February 20, 2025
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The Retail Roundup: A Deep Dive into Early 2025

Julie Spear | February 13, 2025
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Acadia’s Big Changes and Big Predictions for 2025 – As Told by 17 Expert Ecommerce Braintrust Guests

Jordan Ripley | January 15, 2025
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