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Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend, making Reddit content increasingly prominent in search results. For brands and an SEO agency like ours, this development presents both opportunities and challenges that require…
Reddit Rising: What Brands & Marketers Need to Know About the Platform, Google’s Deal, and More
Reddit has rapidly evolved from a niche forum to a significant player in shaping public opinion and influencing purchasing decisions. Google’s recent partnership with Reddit has only accelerated this trend, making Reddit content increasingly prominent in search results. For brands and an SEO agency like ours, this development presents both opportunities and challenges that require…
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
Same Product, Different Packaging – Amazon Troubleshooting Guide for Brands
Getting on the wrong side of Amazon’s terms of service can drastically impact your ecommerce revenue. One specific area of contention surrounds product packaging.
How SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the case. If you’re paying for your presence to be prioritized in Google or Amazon search, you risk discounting the efforts that have gone into making…
How SEO and Paid Media Can Work Together
SEO, when done right, is essential in establishing your brand presence and driving traffic to your site organically. Is it being undermined by your paid media strategy? Sometimes, that’s the case. If you’re paying for your presence to be prioritized in Google or Amazon search, you risk discounting the efforts that have gone into making…
Keyword Restriction on Amazon: What to Do When Your Listing is Removed
Imagine this scenario. You wake up one morning to find that Amazon has taken down half a dozen of your product listings. They don’t tell you why. For now, all you know is that your listing has been removed. You contact Amazon trying to figure out exactly what happened. They tell you your product is restricted.
Keyword Restriction on Amazon: What to Do When Your Listing is Removed
Imagine this scenario. You wake up one morning to find that Amazon has taken down half a dozen of your product listings. They don’t tell you why. For now, all you know is that your listing has been removed. You contact Amazon trying to figure out exactly what happened. They tell you your product is restricted.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.
“Your offer is not eligible for advertising” – Troubleshooting Amazon PPC Eligibility Issues {Video}
Amazon Sellers and Vendors sometimes encounter issues with their ad campaigns showing. Usually, Amazon provides some explanation as to why the ad campaigns have been paused or are ineligible to run. But as we encountered recently, the explanation and solution can be perplexing.
What Google Not Deprecating 3rd Party Cookies Means For Brands
In a blog published on Jul 22, 2024 Google announced that its long awaited plan to deprecate 3rd-party cookies on Chrome is likely not happening. The blog stated that given how much work it would take and the interruptions it would cause the digital ad industry, Google is looking for other options to keep 3rd…
What Google Not Deprecating 3rd Party Cookies Means For Brands
In a blog published on Jul 22, 2024 Google announced that its long awaited plan to deprecate 3rd-party cookies on Chrome is likely not happening. The blog stated that given how much work it would take and the interruptions it would cause the digital ad industry, Google is looking for other options to keep 3rd…
Amazon Prime Day 2024 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
Amazon Prime Day 2024 – The Results
Prime Day 2023 recap is here! How does your brand’s Prime Day performance compare? Read on to find out!
The Pros and Cons of Selling Through 3rd Party Retailers on Amazon
Listing and managing products on Amazon is a huge undertaking. Brands have to monitor listings, provide customer service, set pricing and navigate the complex world of the Amazon marketplace. Allowing a third party retailer (also known as a reseller or distributor) to take on some of that responsibility can make listing on Amazon a lot easier.
The Pros and Cons of Selling Through 3rd Party Retailers on Amazon
Listing and managing products on Amazon is a huge undertaking. Brands have to monitor listings, provide customer service, set pricing and navigate the complex world of the Amazon marketplace. Allowing a third party retailer (also known as a reseller or distributor) to take on some of that responsibility can make listing on Amazon a lot easier.
SEO Customer Journey: Connect with Your Customers Through Google Better
The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility, engagement, and conversions at every stage of the customer’s decision-making process.This guide provides a comprehensive strategy for mapping and optimizing the SEO customer journey. Following…
SEO Customer Journey: Connect with Your Customers Through Google Better
The concept of an SEO customer journey is essential for businesses aiming to connect effectively with their audience through Google. By understanding and mapping this journey, businesses can enhance visibility, engagement, and conversions at every stage of the customer’s decision-making process.This guide provides a comprehensive strategy for mapping and optimizing the SEO customer journey. Following…
What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future
By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled a new era of digital marketing, the blanket loss of its tracking and targeting capabilities knocks every brand and agency back to the same starting…
What to Know About Server-Side Tracking, a Solution for a Cookie-Free Future
By the end of this year, Google will have stamped out the internet’s last remaining third-party cookies. Cue the funeral hymns. There’s no need to panic. While third-party cookies fueled a new era of digital marketing, the blanket loss of its tracking and targeting capabilities knocks every brand and agency back to the same starting…