All articles written by: Team Acadia
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend…
Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023. The predominance of the Amazon model and the explosion of retail media it has triggered…
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories…
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia has acquired Splittesting.com, a leader in conversion rate optimization, establishing Acadia as a…
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance…
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left…
Which channels are worth it? What channels will end up being a waste of time? What should be funded first?