All articles written by: Team Acadia

Acadia Recognized in Inc.’s 2023 Best in Business list for Advertising

By Team Acadia / December 5, 2023
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Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual…

2024 Retail Media & Marketplaces Outlook

By Team Acadia / December 4, 2023
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Explore insights from Acadia‘s 9 retail media & marketplaces experts. Dive into topics like Amazon Marketing Cloud, Instacart advertising, AI-driven personalization, off-site ads, and the evolving landscape of retail operations.…

How To Index Your Brand In AI Using Traditional SEO

By Team Acadia / August 10, 2023
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It’s our view here at Acadia that AI is not just a way to improve productivity for a marketer, it will actually become a marketing channel in and of itself.…

Amazon is trying to make its full-funnel advertising offerings more plug-and-play

By Team Acadia / May 15, 2023
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Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console…

Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen

By Team Acadia / April 27, 2023
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CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the…

California Pizza Kitchen Names Acadia as Its Media Agency of Record

By Team Acadia / April 26, 2023
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We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen.  Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors.…

Meta tests new ad offering in partnership with retail media networks

By Team Acadia / April 20, 2023
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Alan Carroll, director of paid media at Acadia,  is quoted in Modern Retail on  April 14, 2023.  “MPA (Managed Partner Ads) will “allow you to match to retail networks using…

What Does It Mean to Be a Google Premier Partner?

By Team Acadia / March 30, 2023
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Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among…

Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering

By Team Acadia / March 28, 2023
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Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing…