Featured in an Ad Age article, Jared Belsky highlights how CFO pressure is pushing brands to consolidate retail and brand media under a single agency to gain a clearer, unified view of performance. He underscores that fragmented structures allow teams to rely on isolated metrics, masking true business outcomes. Belsky’s stance centers on accountability: when media is consolidated, all spend ties back to one “cash register,” removing ambiguity and revealing what is actually driving growth.…

We are thrilled to announce that Acadia has been named a finalist in four categories at the 18th Annual Shorty Awards, one of the most respected honors in social media and digital marketing. The nominations span four categories, each representing a different facet of the work we do for our clients: Brand Voice – for How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos. This category recognizes brands that have developed a distinctive and…

Ross Walker, Director of Retail Media at Acadia, was featured in a commentary published by MediaPost on March 20, 2026, calling on marketers to fundamentally shift how they leverage Amazon’s advertising ecosystem. In the piece, titled “It’s Time To Do A 180 On Amazon,” Walker argues that most brands are leaving significant value on the table by fixating on Amazon’s store inventory and ROAS metrics, while overlooking the far greater opportunity within Amazon’s Demand-Side Platform…

Outdoor Brands, LLC has appointed Acadia as its Lead Media Agency following a formal review, as part of a newly integrated model designed to accelerate growth across its portfolio, including Pit Boss, Charbroil, and Oklahoma Joe’s. Acadia will lead full-funnel media strategy across key retail and digital channels, aligning investment with performance to drive measurable results throughout the 2026 grilling season. This partnership reflects a shared focus on unifying media investment, enhancing analytics, and enabling…

Acadia was featured on the Ad Age Insider podcast following our win for Media Agency of the Year on the 2026 Ad Age A-List. Ad Age highlighted our trajectory from Newcomer of the Year in 2022 to Performance Marketing Agency of the Year in 2024 to this year’s top honor, noting the throughline of how media strategy is evolving. They also credited our commitment to transparency in media buying and our advocacy for ethical industry…

In a NetInfluencer article featuring insights from 70 industry professionals, Rebecca Yi, Head of Influencer Marketing at Acadia, highlights that brands often approach creator collaborations too transactionally. She explains that stronger results come when creators are treated as long-term partners and integrated into broader brand initiatives rather than used for one-off campaigns. “The real magic happens when you treat them as true partners.” Rebecca Yi Read the Article

Acadia is proud to announce that we’ve been named 2026 AdAge A-List Media Agency of the Year. This is the 4th annual award Acadia has received since its founding. Acadia was named the 2022 AdAge Small Agency Newcomer of the Year, 2024 Performance Marketing Agency of the Year, and the 2025 Agency Executive of the Year for CEO Jared Belsky.  Acadia was named Media AOY for our unique and integrated approach to what Media truly…

In a recent Ad Age video podcast on media rebates and principal buying, Ad Age writer Ewan Larkin broke down how these incentives work: agencies receive rebates or inventory from publishers when they hit spending thresholds using client funds, and sometimes retain that value rather than returning it to clients. Ad Age also highlighted commentary from Acadia CEO Jared Belsky that if an agency’s profit model is overly reliant on indirectly monetizing client dollars, “then…

Acadia has been named to Forbes’ America’s Best Startup Employers 2026 list, recognizing the company among the top 500 privately held startups in the U.S. The annual ranking, developed in partnership with Statista, evaluated 2,700 companies across reputation, employee satisfaction, and growth, analyzing approximately 7 million data points to determine the final honorees. The recognition comes amid a record year for U.S. startup investment, with $274 billion in venture funding in 2025 – driven largely…

Acadia’s Co-Founder and CEO, Jared Belsky, was featured prominently in The Drum on February 24th for his public campaign to return media rebates to clients and challenge the rest of the industry to do the same. In the piece, titled “Retail media’s dirty laundry: What skeletons are hiding in the closet?” by commerce media columnist Kiri Masters, Belsky is cited as a leading voice holding the advertising industry accountable for a practice that has persisted…

Acadia Co-Founder and CEO, Jared Belsky, has published a new AdWeek op-ed on why Acadia returned a six-figure sum in media rebates to 53 qualifying clients in 2025 and why the rest of the industry needs to follow suit. Jared makes the case that rebates are earned through client dollars and belong to clients. Yet across the industry, agencies have quietly made rebate income a structural part of their margins, often without any disclosure. Industry…

Acadia Co-Founder and CEO Jared Belsky has been featured in an AdAge industry article highlighting Acadia’s ongoing commitment to media transparency and ethical agency practices. In the article, Belsky is recognized for leading Acadia’s initiative to return media rebates: payments agencies receive from publishers for hitting spending targets, directly to the 53 clients whose spending qualified them to receive one. While the practice of agencies retaining these rebates has long been standard across the industry,…